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Answers related to 'who-pioneered-the-concept-esi-emotional-surplus-identity-in-'

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Who pioneered the concept ESI, Emotional Surplus Identity, in the area of Management of Corporate Branding?

Asked by iqbal ahmed, 07 Nov '09 01:48 pm , 2 answers

A 

Robert Kaplan and David Norton... more

Answered by SriniVenkat, 07 Nov '09 01:51 pm

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