Google is the leading search engine becauase it has maximum number of users. So the word googling is has become a verb synonymous with searching.
If you remember many years ago there used to be a sports shoes from England called Keds. It became so popular in India that keds became a generic name for all sports shoes.

Because the term "yahooing" sounds silly!

When it comes to search engines, most savvy users swear by Google and use it to start their Web hunts...Off Course they are NOT on Google's payroll, but just find it the best of the lot... thats why the first & foremost name which comes to mind related to search is GOOGLE & so is the phrase GOOGLING.

Because google was pioneer in search engine and hence it has got entry in to dictionery as synnoname for search.

Engineers cnnot do what google has done so far

Is the most used search engine on the Web. Google receives several hundred million queries each day through its various services.Google's algorithm uses a patented system called PageRank to help rank web pages that match a given search string.The PageRank algorithm computes a recursive score for web pages, based on the weighted sum of the PageRanks of the pages linking to them. The PageRank derives from human-generated links, and is thought to correlate well with human concepts of importance. The exact percentage of the total of web pages that Google indexes is not known, as it is very hard to actually calculate. Previous keyword-based methods of ranking search results, used by many search engines that were once more popular than Google, would rank pages by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page. In addition to PageRank, Google also uses other secret criteria for determining the ranking of pages on re ...more