The concept for Mile Sur was developed in 1988 by Lok Seva Sanchar Parishad, and promoted by Doordarshan (then India's sole TV broadcaster) and India's Ministry of Information. The song was composed by Ashok Patki, written by Piyush Pandey (then an Account Manager and presently the Executive Chairman and Creative Head of Ogilvy and Mather, India). The conception of the project was by Suresh Mullick and recorded by a group of people from all walks of life, including a supergroup of popular Indians - musicians, sports persons, movie stars, etc.
The national integration video was intended to instill a sense of pride and promote unity amongst Indians, highlighting the different linguistic communities and societies that live in India -- India's unity in diversity, so to speak.
Mile Sur was telecast for the first time on Independence Day 1988, after the telecast of the Prime Ministers speech from the ramparts of the Red Fort.