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Q.

Who is the father of advertising?

Tags: father
Asked by manwoman, 28 Jan '08 10:06 am
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Answers (8)

 
1.

David MacKenzie Ogilvy is heralded as the Father of Advertising. He was born on January 23rd 1911. His The Theory and Practice of Selling the AGA cooker which he wrote in 1932 was lauded by Fortune magazine as the finest sales instruction manual ever written during those times. His older brother Francis Ogilvy, who was worked in a London advertising company Mather & Crowther, showed the sales manual to the ad agency and young David got the job of an account executive.
David Ogilvy stared the trend of Direct Advertising too. When he was barely a few months old in Londons advertising agency, a client walked in asking the agency to campaign for the opening of his hotel which he had just started. David purchased $500 worth of postcards and dispatched an invite to everyone he found in the local telephone directory. The hotel opened to full house. By 1949, David Ogilvy had flourished as a copywriter and researcher. He started an agency in the US with just $6000 called Ogilvy, Benson an ...more
Answered by arunraj vs, 28 Jan '08 10:07 am

 
  
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2.

David MacKenzie Ogilvy
Answered by Sunil Kumar, 29 Sep '09 04:10 pm

 
  
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3.

The much and more number of advertises by the advertiser is the father of advertiser
Answered by Mohammed Imran, 28 Jan '08 10:11 am

 
  
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4.

David MacKenzie Ogilvy
Answered by Arati, 28 Jan '08 10:10 am

 
  
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5.

Not me yaar
Answered by Punda mone, 28 Jan '08 10:08 am

 
  
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6.

David MacKenzie Ogilvy, CBE (June 23, 1911July 21, 1999),
Answered by Sher, 28 Jan '08 10:08 am

 
  
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7.

David the goliath
Answered by dhanendra kumar jain, 28 Jan '08 10:08 am

 
  
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8.

Son is the Father of Advertising.
Answered by Chaitanya Chandavarkar, 28 Jan '08 10:07 am

 
  
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