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Q.

Who is Philip Kotler

Tags: philip kotler
Asked by VINEET SHARMA, 10 Sep '07 11:02 pm
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Answers (3)

 
1.

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University
Answered by milind madan, 10 Sep '07 11:06 pm

 
  
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2.

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Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of international Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in it's 12th edition. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing.

In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Ma ...more
Answered by gem mina, 11 Sep '07 06:22 am

 
  
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3.

YOU CAN SAY THE FOUNDER OF MANAGEMENT
Answered by debasish panda, 10 Sep '07 11:04 pm

 
  
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