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Q.

What is meant by Cost Leadership?

Asked by Gourab, 31 May '09 11:12 am
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Cost Leadership is a strategy to have the lowest costs in a market, this means that you should be best placed should a price war occur and make the highest margins if a cost war does not occur
Cost leadership is a concept developed by Michael Porter, used in business strategy. It describes a way to establish the competitive advantage. Cost leadership, in basic words, means the lowest cost of operation in the industry.The cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). A cost leadership strategy aims to exploit scale of production, well defined scope and other economies (e.g. a good purchasing approach), producing highly standardized products, using high technology. In the last years more and more companies choose a strategic mix to achieve market leadership. This patterns consist in simultaneous cost leadership, superior customer service and product leadership

Cost leadership is different from price leadership. A ...more
Answered by suvendu dalai, 31 May '09 02:03 pm

 
  
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