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Q.

What is TRP rating...?? how is it calculated...??

Tags: trp
Asked by Manoj Joshi, 26 Dec '11 08:17 pm
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1.

Television rating points, or TRPs, are an audience measurement criterion that indicates the popularity of a television channel or programme. The TRP measure is very useful for advertisers, who use it to help them decide which TV channels and programmes to place their advertising in.

The TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to GRP (short for gross rating point), it is measured as the sum of ratings achieved by a specific media vehicle (e.g. TV channel or programme) of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.

The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement.
[edit] Collection of TV a ...more
Answered by ambuj kumar, 26 Dec '11 08:20 pm

 
  
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2.

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers. In a highly clustered market targeting audiences it is very problematic because in the market there are numerous channels with a variety of programmes catering round the clock to a vast and scattered population. Television ratings provide information about the viewers TV watching habits and the socio-economic background of the audience. This helps advertisers and corporate media planners in selecting the right media at the right time.

Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP. First is frequency monitoring, in which 'people meters' are installed in sample homes and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is i ...more
Source: yahoo
Answered by kamal purohit, 26 Dec '11 08:23 pm

 
  
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3.

Viewers of prime time programs in TV.
Answered by Dharmarajan, 26 Dec '11 08:21 pm

 
  
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