It does to a great extent. Look at how Karisma Kapoor looked before her Raja Hindustani days till Manish Malhotra helped her with an image makeover. The same goes for Saif Ali Khan who did not look as mintycool as he does now till Dil Chahta Hai came his way. Aamir Khan is one actor who is known for innovating and experimenting with his looks and hairstyle to suit the look of the character he plays. Whether it is for the role or for the general look, an image makeover is relevant and important in this dynamic Bollywood industry.