The audience market does not exist. Most of the others are targetted more at NRI markets.
On the other hand, US had their Supermans, mickey mouse, marvel comic groups, batman, iron man, captain america, Phantoms etc right from 1938 !. Japan have their Manga-Jin comic groups. Europe had their HERGE series of TinTin, Asterix, OmPaPa etc. Each of these comics proved inspiration to a generation that wanted heros to fight for the right, against evil empires, had superpowers, but never killed but enabled the law to deliver final punishment, but worked outside the law as the general belief is the law protects criminals more effectively than victims.
Even before Superman movies came along, we knew there are characters we can expect to see - Kal-El, Jor-El, Lex Luthor, Jane and Lois, his parents, dog pluto, various other villains ( i would love to see Mxyzptlk - the impish villain in a movie).
Here, our icons are gandhi with his fakir image, white kurtas which smell of evil and co