Using your phone's internet browser
go to:  qna.rediff.com
Click and drag this link to
the Home icon in your browser.
Q.

The Old adage- Cricket is Religion in India- Now a minor Change- Cricket in India Means Multi crore Business for both Govt and PVT ?/ Pl .comment !!

Tags: cricket, india, sports
Asked by SriniVenkat, 01 Apr '10 04:26 pm
  Invite a friend  |  
  Save  |  
 Earn 10 points for answering
Answer this question  Earn 10 points for answering    
4000 characters remaining  
  
    
Keep me signed inNew User? Sign up

Answers (4)

 
1.

For private business,let's take sachin itself as an example;The business of cricket, goes beyond the ICC and the BCCI. Consider sponsorships. Last year, Tendulkar signed a three-year deal with Iconix, a newly formed marketing arm of international advertising giant Saatchi & Saatchi. India's star batsman will be paid around $40 million over the period. Tendulkar is also leveraging his iconic status for other businesses. He owns two restaurants -- Tendulkar's and Sachin's. He has a joint venture with the South India-based Manipal Group for healthcare and sports fitness products. Virgin Comics, owned by Richard Branson, is bringing out a series in which Tendulkar will be featured as a superhero. The royalty may be minimal, but it all adds up.Where does the money come from? Eventually, of course, it comes from the consumer. In India cricket sells better than anything else, including movies. "Cricket has been a catalyst for social transformation," says Raichaudhuri of IIMC. "This is reflect ...more
Answered by Padma Pillai, 01 Apr '10 04:36 pm

 
  
Report abuse
Useful
 (1)
Not Useful
 (0)
Your vote on this answer has already been received
2.

It is big business for the Govt also as it gets huge revenue in form of taxes from IPL as well as the sponsors
Answered by Hemant Sane, 01 Apr '10 05:34 pm

 
  
Report abuse
Useful
 (1)
Not Useful
 (0)
Your vote on this answer has already been received
3.

Srini, I am afraid of when our Govt. would become a "Pvt. Ltd. Co." !! Allowing so liberty in only one field of sport, perhaps does not suit a democratic Govt. !!
Answered by ashis, 01 Apr '10 04:39 pm

 
  
Report abuse
Useful
 (1)
Not Useful
 (0)
Your vote on this answer has already been received
4.

You can term it now as new adage : Cricket is businessly religious in India !
Answered by nkpathak, 02 Apr '10 03:39 pm

 
  
Report abuse
Useful
 (0)
Not Useful
 (0)
Your vote on this answer has already been received

Ask a Question

Get answers from the community

600 characters remaining

Related Answer

Q.
A

As a food source, amla fruit can be consumed raw or cooked. Nearly entirely made up of water, amla does contain many important nutrients, including ca..more

Answered by LIPSIKA