LG, Samsung, IFB, Godrej or any other -----which is the best brand for consumer durables (fridge, washing machines, microwave ovens etc) in general? Why?
The brand of LG is delightfully smart they always come up with new and innovative things, they add value to their products and Samsung is not far behind. Sometimes one is ahead of other and the other time it the opposite. Samsung beat LG in introducing HD (high-definition) TVs and LED TVs ....
Now lets see what they do : LG and Samsung's success is a function not just of what these two companies did, but also of what their competitors didn't do. The super-premium price and positioning of technologically superior Japanese brands like Sony and Panasonic made them inaccessible to most of the Indian market. On the other hand, lower-priced Indian brands offered old-generation products; they did not invest sufficiently in R&D because they were not able to launch new products quickly enough to amortize those costs.The other players in the consumer electronics space consider India a market for transactions, ...more