The number one brand in electronic items in the world, Samsung is based in South Korea. In 2005, Samsung broke Japanese company Sonys record of being the worlds number one consumer electronics brand. Apart from Samsung, there are other leading brands from South Korea commanding formidable respect in the world like LG(the fastest growing consumer electronics company), Hyundai and Daewoo. Japan is famous for brands like Sony, Panasonic, Sanyo, Sansui and Hitachi among many others. Both the countries have made a huge contribution to the lifestyle of people worldwide.