How do you differenciate between selling consumer durable products and FMCG products.
Asked by Muralidharan . B, 17 Jan '08 04:55 pm
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Fast Moving Consumer Goods is the full form of FMCG. It is also known as Consumer Packaged Goods or CPG. These are goods that are sold quickly and at relatively low expenses. For instance toiletries, soaps, cosmetics, tooth pates and other teeth cleaning products etcetera are FMCG. Non durables such as light bulbs, batteries, paper products also are included in FMCG. A durable good or a hard good is a good which does not quickly wear out, or more specifically, it yields services or utility over time rather than being completely used up when used once.Answered by amit singh, 13 May '08 11:56 pm
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