What is the difference between Brand Recognition & Brand Recall?
Asked by Vishal Ramaswamy, 29 Aug '07 05:34 am
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Brand recognition means the customer is shown the brand and is asked to recognize provided he is already aware or has a prior exposure to that particular brand whereas Brand recall refers to giving a product category to the customer and asking him to recall the brand name for that particular product category...example: Showing the logo of pepsi to customer and asking to recoginize is brand recognition and giving the category of soft drinks and asking him to recall the brands is brand recall.Answered by Pratima Rajput, 15 Jan '10 09:31 pm
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