If it is from Federation, it is for
Commitment, Ceaseless relationship between Board & farmers (even without V. Kurian), they never offered Buy1Get1 or without worrying about trying to lower prices (Butter milk cost more than any others)
(Though same idea adopted by many other milk federations, not much success and local products made with similar names & duplicated using adulterated , thus spoiling it (both with product & rate wise attracting the retailers with more commission)
If it is about Product it is for
Freshness, Unmatched taste & Quality, simple ad with good timing that made still keeping the same Amul Baby
http://www.amul.com/1989hits/amul12.jpg

Beloved says a gift for someone you love

If we know the competetior also will know

So its best that noone knows this so that Amul can continue to enjoy its success ..Karthik

Milky advts.

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