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Q.

How to find the market share of a particular product or how it is calculated?

Asked by Anandh, 01 Sep '07 05:03 pm
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1.

Every company needs to know their market share inorder to make suitable plabns and strategies ahead. Howeverm, as important as it is, the methods seem a lil skewed. U will rarely find the market shares released by different agencies on a particular brand or product to be same. In 99 cases out of 100, it varies...courtesy assumptions, methodologies, approximations, etc. However, wht I have given below is a broad method, which is twisted, turned, modified, altered and done what not to arrive at market shares by various companies:

Step1 : Defining the Market. It means to specify the EXACT product (which may be a member of a product line) and its market.

Step 2: Ascertain the Total Value of this market. This can be in terms of the units, values, terrain or a combination of all.

Step 3: Ascertain Your Contribution. It means to find out your company's contribution to this overall market on the same parameter as chosen in Step 2. For eg: if the maskter share is to be calculated wit ...more
Answered by Pooja Das, 08 Sep '07 04:08 pm

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2.

Conduct a survey of the product alongwith the competitive products in at least 100 outlets where these products are sold. Collect the details of purchase and shelf-movement (sales) for a particular period. The study should be conducted amongst a cross section of selling outlets of different clasifications like A, B, C and so on depending upon the categories (equal number of outlets). Then calculate with quantity of the particular product sold/the total quantity of all the products sold x %. Like this you can calculate the percentage of each product and that % is the market share for the product. -- I think, u understand. If not you mail me at my e-mail id : oblivion62@rediff.com
Answered by chandran mv, 01 Sep '07 05:22 pm

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Market denotes the total of all the products of a particular category or group that is available for all its customers. Each product will have its share or will contribute some percentage to this total pool ,Hence market share of a product can be defined as the percentage of the product in discussion vs the total market. The product with the highest market share will be the leader and the rest the followers.

To calculate the market share first we have to define the parameter we are going to view the market ie., whether its going to be in terms of value or volume or any other measure or proportion by which the market can be calculated. Once this is decided then you have to find the percentage contribution of your product to the total market.. Eg if product group X has a total market value of USD 1000 and your product has USD 400 and another product has 200 and other 100 etc., then your product market share is 400/1000, which is equal to 40% share, the next product has 20% and the ...more
Answered by dinakaran pattabiraman, 27 Sep '07 09:19 pm

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4.

Market share is calculated by totalling the sales of all the competitive brands and then calculating the percentage share of the particular brand. Total sales of all the brands put together is calculated by collecting inputs from the market through market audit and other market research methods. Govt agencies and other tax authorities. Market share data helps in devising various marketing strategies to increase one's market share.
Answered by Kashi Nath Gowlikar, 08 Sep '07 02:37 pm

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5.

Frist u have to find out proudcts user n then its prise
that how many people can use this product n its avalbility of market
how can we use it like every day, weekly or monthly
Answered by palpal, 10 Sep '07 11:07 pm

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6.

First, you have to find out how many companies are selling the product under same or different product name.

Then, for official details you have to gather registered data from concerned Government Dept.(s) about the sales of the the product by each company monthly, quarterly or yearly as required. Add the number of each product sold by all the companies which is 100% of the total sale of the product. Then I think you are capable enough to calculate the percentage of the market share of a particular product.
Answered by Bimal Jain, 11 Sep '07 05:52 pm

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Here is one of the way to calculate the mkt share,First we should aware of the market size of that particular product.i.e--take the example of any product say CFL(Lighting), then we should aware of per person consumption of CFL-that can be get from any mkt research agency-say for CFL per person consumption is 6, now mkt size will be{ (POP of that city)*6}/12,for market share you should aware of the consumption of ur product in that particular city say the consmpsn of ur product of same catg is Z-THE MKT SHARE WILL BE- Z / Market size.
Answered by himmat bhandari, 13 Dec '07 07:33 am

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8.

Every company needs to know their market share inorder to make suitable plabns and strategies ahead. Howeverm, as important as it is, the methods seem a lil skewed. U will rarely find the market shares released by different agencies on a particular brand or product to be same. In 99 cases out of 100, it varies...courtesy assumptions, methodologies, approximations, etc. However, wht I have given below is a broad method, which is twisted, turned, modified, altered and done what not to arrive at market shares by various companies:

Step1 : Defining the Market. It means to specify the EXACT product (which may be a member of a product line) and its market.

Step 2: Ascertain the Total Value of this market. This can be in terms of the units, values, terrain or a combination of all.

Step 3: Ascertain Your Contribution. It means to find out your company's contribution to this overall market on the same parameter as chosen in Step 2. For eg: if the maskter share is to be calculated wi ...more
Answered by muzammil husain, 28 Sep '07 09:02 pm

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9.

Present population ,growth population verses requirment of perticular product,so that we can asses the market potential for that product
Answered by gopireddy Reddy, 14 Sep '07 09:14 am

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10.

After surveying market and consumers we can calculateit
Answered by megha maheshwari, 08 Sep '07 06:57 pm

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