What is direct marketing and how is it different from mass marketing?
Asked by sudha, 09 Nov '08 12:18 pm
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Direct marketing is one of the types of marketing wherein the messages are sent directly to the consumers with the usage direct mails, phone calls etc. It is basically focused on a single type of a person depending on his buying capabilities, age, gender etc. Positive response from the consumer can be tracked whereas negative ones cannot be measured. Some examples of direct marketing can be telemarketing and telesales, direct mail, brochures, catalogs, flyers etc. Mass marketing however would mean targeting everyone regardless of the possible future interest in the product/service.Answered by Samar Khan, 09 Nov '08 12:28 pm
Person to person is direct marketing.marketing strategy through advertising is mass marketingAnswered by Damodar Biswal, 09 Nov '08 12:20 pm
Hey u can say its as mouth 2 mouth publicity it has adopted by many co. such as hdil amway oriflamweAnswered by varun shah, 09 Nov '08 12:18 pm