Using your phone's internet browser
go to:  qna.rediff.com
Click and drag this link to
the Home icon in your browser.
Q.

Are huge profit margins good enough in today's competition or is building Brand value of the organisation equally important ?

Asked by mike myers, 26 Jun '09 05:57 pm
  Invite a friend  |  
  Save  |  
 Earn 10 points for answering
Answer this question  Earn 10 points for answering    
4000 characters remaining  
  
    
Keep me signed inNew User? Sign up

Answers (2)

1.

In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become (not first) but the only choice of any buyer? The concept of brand value is still at a nascent stage in the Indian market. However, companies in India today have just started realising the importance of brand as an economic value generator. The concept of brand valuation was pioneered by Interbrand Corporation, a global brand consultancy which generates ranking for the Top 100 Global Brands every year. One of the most surprising things in the league table is that no Indian company ranks in the top 100. Does that mean companies like Infosys, Wipro, Tata, and Bharti have not yet reached the level of being considered as global? In August 2005, the TATA brand was valued at $6 billion (over Rs. 30000 crores), a sufficient number to include itself in the top 50 global brand ranking.
to know more check out the link - http://timesascent.in/article/1/ ...more
Answered by adnan jariwala, 03 Sep '09 02:43 pm

 
  
Report abuse
Useful
 (0)
Not Useful
 (0)
Your vote on this answer has already been received
2.

World over there exists recession which means that money availability with people is low . So unless markets reacts and cuts the cost by lowering margins , the sales would never pick up and idle stocks wold accrue more interest loss . So reducing margins and pushing the product is wiser . All over the world the retail sales dropped by about 20 to 25 percent .It is now a well settled marketing strategy that Brand development is the way to capture the market . But still cost of the product is very important Brand or not , particularly more so during recession.
Answered by RAMASWAMY VENKATESH, 26 Jun '09 07:46 pm

 
  
Report abuse
Useful
 (0)
Not Useful
 (0)
Your vote on this answer has already been received

Ask a Question

Get answers from the community

600 characters remaining