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Q.

How crucial is an ad slogan to an ad?

Asked by Deck Anthony, 16 Oct '08 09:47 am
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Answers (28)

1.

It impacts the product identity without saying much.
Answered by vinod kumar joshi, 17 Oct '08 05:33 pm

 
  
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2.

The advertisement is such that it erose curisity and for this a caty slogan is must, hence ad slogan is very essential and crucial for success of an ad. Like " If have a Rediff, you will be ready."
Answered by Nirlep Chauhan, 24 Oct '08 05:26 pm

 
  
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3.

Very very important.The slogan is the soul of the advertisement.Take for example the slogan of "the complete man" with regard to Raymond Suiting.No amount of product information however factual and enlightening it may be can make a product catchy without the slogan.
Answered by Trinath Panda, 17 Oct '08 07:12 pm

 
  
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4.

It really affects the consumer's mind for sure..... so i guess slogan is the SOUL of ad..
Answered by Shivani, 17 Oct '08 06:55 pm

 
  
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5.

It is the soul of the ad..
Answered by harishanker, 17 Oct '08 06:44 pm

 
  
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6.

A good slogan is the 'heart' of the advertisement. Previously manufacturers used to invite the public by way of contests to suggest a slogan / caption for their products and we could see a range of eye catching slogans. The two slogan contests I can never forget are -1) for a detergent named DIP; The first prize winner was a lady with her slogan " I DIP my clothers and DROWN my cares. 2) for Hindustan Lever's Pears Talcum Powder. They wanted a three word slogan with the letters PTP/ ; the first prize went to Pleasing The Particular.
Answered by Raman Krishnaswamy, 17 Oct '08 06:07 pm

 
  
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7.

An effective slogan give value to your product
Answered by uday joshi, 17 Oct '08 05:57 pm

 
  
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8.

Everything
Answered by partha dasgupta, 17 Oct '08 05:37 pm

 
  
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9.

We identify products/brand with the slogan... slogans also make ads easier to remember and hence the product which might prove useful while shopping.
Answered by jerome, 17 Oct '08 05:32 pm

 
  
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10.

Ad slogan is vital for any advertisement. It must be catching and a memorable one so that it attracts the attention of every body...
Answered by Venkita Iyer, 17 Oct '08 05:32 pm

 
  
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