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Q.

What are the basic differences between planning and decision making in advertising management? How does an advertising plan differ from an overall marketing plan?

Tags: money, planning, careers
Asked by YOGESH, 23 Jul '13 03:05 pm
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Answers (1)

1.

Planning managerial functions where managers are required to establish goals and state the ways and means by which these goals are to be attained. Therefore planning is taken as the foundation for future activities
Decision-making is the process of identifying a set of feasible alternatives and choosing a course of action from them. Decision-making is a part in planning.
Answered by jasmine, 23 Jul '13 03:13 pm

 
  
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