It is all about democracy at its best. Democracy is what people think is the best for themselves and vote. Often we seems to differ with them. Simply because we are disapproving It does not mean they are altogether wrong. Most of us buy products which are projected by cleaver ads and vibes through media. If that is not so we should never have purchased high priced Oats, branded health drinks,packaged foods of popular brands instead of natural grains, milk or home made foods. When we, the so called intelligentsia can be easily fooled by ads and other media vibes, it is only natural people are fooled by political gimmicks. But it does not mean everybody is fooled by it and democracy is losing its values. People have overthrown Indira Gandhi en-mass after emergency. When there is a dearth of good people around yo can not blame them.
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Campaigning and canvasing for vote during election is an accepted method under democracy. There is nothing wrong if the candidate or party outsource the job of campaigning to professional image builders like Ad or PR agency so long the image building exercise do not violate any of the code of conduct as set by the election commission. The essence of democracy is that people make the choice as to who will be their political leader. In case of candidate who work for the betterment of their constituency and visit their constituency very often and interact with the local people, voters do not have any problem in deciding whom to vote. But in case of VIP politicians who after getting elected hardly visit their constituency and spend more time on personal growth and their political progress rather than voter's growth and progress, people are confused as to on what basis should they elect their leader. In such cases the candidate will have to be sold to the people like soaps and consumer g