When more than 80 percent Indians are of dark complexions, why this fetish for fair skin? Isnt it discrimination of the worst kind upon us citizens other than that of ill-treating the poor?
Telling Indias Modern Women They Have Power, Even Over Their Skin Tone
By HEATHER TIMMONS
NEW DELHI, May 29 2007 The modern Indian woman is independent, in charge and does not have to live with her dark skin.
That is the message from a growing number of global cosmetics and skin care companies, which are expanding their product lines and advertising budgets in India to capitalize on growth in womens disposable income. A common thread involves creams and soaps that are said to lighten skin tone. Often they are peddled with a power message about taking charge or getting ahead.
Avon, LOral, Ponds, Garnier, the Body Shop and Jolen are selling lightening products and all of them face stiff competition from a local giant, Fair and Lovely, a Unilever product that has dominated the market for decades.
Fair and Lovely, with packaging that shows a dark-skinned unhappy woman morphing into a light-skinned smiling one, once focused its adve ...more
There is no real discrimination based on one's complexion. Even the movies now show dusky heroines and dark heroes. If the dark skinned person carries a complex, then he/she has only himself/herself to blame for any loss that results. Most things in today's world are won by confidence and capability.
The only time it is seriously considered is when one's marriage comes up :) At that time along with other qualities, personal appearance too is appraised and complexion is part of that appraisal :) I don't see it as a discrimination, it is more a personal choice and better left as a personal decision. Because all said an done, only a few people get carried away based on complexion alone and such people will anyway be miserable if married to a person who lacks that.