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Q.

What do u think about the entrance of WALMART's JV with BHARTI? Will their marketing strategies which was successful in western countries work out here? Will Indians welcome it?

Asked by Anandh, 08 Aug '07 07:11 pm
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Answers (6)

 
1.

I think its making the entry at the right time....when the retail sector is not only seeing exponential growth but is also being more regulated. Walmart has been very successful across the globe and has been good in understanding different markets. India wud have also drawn ample study before this foray. N Bharti of course is a pioneer in its flagship business and does have a very good hold on the Indian customers' psyche. The JV's gonna create a lot of job opportunities, apart frm elevating the cutomer's position one notch up..by giving it some more options.

As far as the strategies r concerned, they r definitely going to be tuned as per the Indian consumer. Every marketing strategy blends itself to have a global as well as local appeal....because the cutomer identifies with the product on both the levels...thans to his/her exposure to the global markets too.

Indian consumers wud definitely welcome it...Walmart's & Bharti's reputation wud help them to create that initial ...more
Answered by Pooja Das, 09 Aug '07 12:58 am

 
  
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2.

The sub-urban & metro brand conscious crowd will welcome it blindfold, no issues. As for their marketing strategies, of course they need to twist them to taste Indian sentiments and tastes... to give that local flavor. More of those trademark 'buy one get this many' free discounts and offers will definitely work in India, or in any developing nation for that matter. They will have to heavily engage in CSR and make farmers a part of supply chain (which they already announced)

Overall I feel its a good start, something inevitable for giants like Walmart. Good that they are entering the market as JV and not lone because the kind of safety net they have Walmart can wipe off Indian Retail market without making profits for year... be it Reliance or any other chain! Government didn't allow them ceiling space at par with Indian counterparts and so they planned the JV for lost advantage. Walmart has a good reputation for 'value for money' and 'cheapest or free'. As far as there are no u ...more
Answered by Summer Rose, 08 Aug '07 07:31 pm

 
  
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3.

With all their expertise it will help them.money is no strain for them.People will get all under one roof.In America Wallmart is know for cheap things but at the same time their quality is also not up to the mark,But in India people need cheap things and there is craze for big malls now.So lets hope for the best.
Answered by Ravinder Sodhi, 08 Aug '07 07:19 pm

 
  
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4.

Walmart ... why our people are so much impressed and afraid of it?
Rather, when it comes to India, all the indians must force Walmart as follows
In USA and Canada, Walmart has policy to accept the returned goods from customer.
You purchase anything (with few exceptions like computers/softwares/DVDs etc) and retain the receipt, and you can return the same thing within three months.
If Wal-Mart wants to do business in India, IT MUST FOLLOW ITS CORPORATE PHILOSOPHY IN INDIA TOO.
If Wal-Mart does not implement the same policy for Indian customers, then we should not allow it in India.
They can not have different policy for USA/Canada and India
We Indians must stand up for this
Answered by Prakash Desai, 14 Nov '07 05:59 am

 
  
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5.

WALL MART MOVEMENT IS SLOW STEP AND WILL CAPTURE THE MARKET. LOGISTICS DIVISION IS VERY STRONG.
Answered by prem chander, 08 Aug '07 07:57 pm

 
  
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6.

Walmart in US is the number 1 company under Fortune 500 and the cheapest store. With the emergence of such a company, althrough presently they have declared they will be doing in whole sale work, it will give a good competition to Reliance, Shukisha, Spencer and many more big players.
Answered by MrinalKant Chatterjee, 08 Aug '07 07:25 pm

 
  
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