Marketing concepts emerged from USA & not from Europe.Concepts are common to all. But how we use it for our country's background is important. An Europian cultural issue may not fit India in marketing unless it satisfies a segment having Europian cultural base in India( Like anglo Saxon or Anglo Inidan or Europian Born in India or Indian Born in Europe.We have been using many products having foreign cultural base or origin. During its penetration protests might have come but once the idea people liked whether it is Inidan or American does not matter.Marketing concepts are for right promotion of products & services keeping socio- economic socio -cultural & socio -political environment.If marketing does not exists a part of eduction & inflrmation sharing will become absent.Let noble thoughts come to us from all directions is our ideal in India. Let novel ideas or creative idea come to us from all directions (Marketing is such disciplene).