Unique Selling Point. One needs to sell in order to gain. Your wares, ideas, product etc. For that you have to attract attention by pointing out something that is special in your wares, ideas, product etc. Something that is not there in the wares, ideas, product etc. of others and is Unique to your wares, ideas, product etc. and with that you hope to sell it above other brands. For example Madhuri Dixit\'s USP was her smile and her tthumkaas while dancing and Tabu\'s USP was her intense acting. Madhuri was a sell out in comparison to Tabu !! Dr. Manmohan Singh\'s USP is his Intellect and education and LK Advani\'s USP is his Hindutva leanings and propogation. Similarly Dr. Naresh Trehan\'s the well known cardiovascular and cardiothoracic surgeon\'s USP is his high qualifications and his reputation. Mayawati puts forward her being a Dalit ki Beti as her USP... etc etc. The Chinese goods available in the Market are cheap and use-and-throw is their market strategy. Low cost is the USP ...more

Unique Selling Point. Its the main characteristic of product that may lead to its sale.