Which according to you is the best ever marketed brand in India and why?
# 01 - Cadbury.
Cadbury in India was largely identified with children before its ad campaign - 'Kya khas hai zindagi mein' - hit the teenage and adult Indian consumer. Result: A large number of uninitiated adults began identifying with chocolates per se and latched on to the Cadbury mania!
The sequence in the ad wherein a teenage girl runs on to the cricket field to celebrate India's win in a match, is visually most recalled and reiterates Cadbury's positioning that happiness and success should be celebrated with nothing else but a bar of Cadbury. The campaign was created by ad Guru Piyush Panday for O&M. Down the years, ads like 'Real taste of life', 'Kuch meetha ho jaye', 'Thodi si pet pooja' with peppy Zinta and 'Pappu paas ho gaya' with Bachhan added feathers to Cadbury' ...more
he chose that field that wasn't touched by anyone before.