The best advertisement I saw though not quite recent was of Jaypee Cement in which two children stand next to the dam. The boy boast that he build the dam and explains to the girl how he took big boulders and arranged them to make the dam. He says 1,2,3 and says the dam would start flowing but nothing happens and the girl laughs. The boy looks at the watch again and repeats the number and dam really starts to flow. The girl looks convinced and boy is happy.
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MOST OF THEM (RECENT ADVTS) ARE CREATIVE.bUT cheap Materials.Even the Chidren are used as
cheif inputs to promote product like Buiscuits/hair oil etc.Tlill such practices are thrown away we cannot say "creative"