If you have included Advertisement Films, it was Farooque Engineer in the Sixties , who started first to appear as a model for Bryllcream, with the caption "Has the success gone to his head". Then the others followed.
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Salim Durrani was the first cricketer to make an appearance in films. He was paid Rs 80,000 for a role as a playboy industrialist in BR Isharra's film, Charitra opposite Parveen Babi in 1973. The film bombed and Durrani failed to re-create the magic on the big screen.