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Q.

Who is Philip Kotler

Tags: philip kotler
27 Aug '07 05:54 pm
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Answers (5)

1.

He is the father of Marketing Management.
Answered by Venkatesh Iyer, 27 Aug '07 06:29 pm

 
  
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2.

Professor of International Marketing at the Kellogg School of Management at Northwestern University
Answered by Peter L, 27 Aug '07 08:12 pm

 
  
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3.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Also considered one of the pioneers of social marketing. He has written a number of leading books on marketting.
Answered by Joseph Chacko, 27 Aug '07 06:29 pm

 
  
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4.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was voted the " Best Business School" for six years in Business Week's survey of U.S. business schools. It is also rated as the " Best Business School for the Teaching of Marketing". Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.
Answered by karthika, 28 Aug '07 02:01 pm

 
  
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5.

The world's foremost expert on the strategic practice of marketing
Answered by FireTrigger, 27 Aug '07 07:48 pm

 
  
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