Volvo is looking to bring their new model in market somewhere in2011 and its name is "VOLVO XC60".although it is very high profile car equipped wid modern technology and its design will attracts customer and it is relatively cheaper costing just 16 lacs but one mistake they did that they announce it too early.dont u think by the time it will be launched in indian market the craze will be over and i think it wont be a success as people already enjoying the class and quality of "HONDA CRV"wich also has the same range. i think they shud try to launch it as early as possible.isnt it?
it does'nt matter when it is going to be launched.When ever a new product is announced,it increases the expectation of the people and the people will be waiting to buy.U know there are people ready to buy any new thing even if it is the same which they are already using.Just if u change the name of a product and sell it the market also ,these crazy people buy thinking that it has more advantages/facilities than the previous one!
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the common public is not aware of it & its price is too high , the middle class won't be able to afford it. honda is recognised by all & ppl trust it. i think it wud be tough for the new company to get established here in india