I have observed, that Sachin is needing endrosement to curtail the negative flair against him on his joining Politics. I have seen one Mumbai Congress Leader deliberately addressed on Media not to talk against Sachin and now I saw Amir Khan endrosing..
Is Sachin is loosing its credibility and grip from the Indian Masses that he is looking for Brand to protect his image?
Once upon a time living legend Amitabh Bachan committed the same mistake ... and BOFORS GUN scandal dogged him till this year when the swedish police official probing into the matter gave him a clean chit.....
And now itz the turn of Sachin....If he were cunning enough to understand the politics behind this politics he would gracefully refuse and sleep out of this mess.....
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Sachin is a brand himself. His brand is backed by his records. He is using his brand to make money. These days brands are managed by PR agencies and they try to influence the public opinion for their clients. These PR agencies will make sure that you dont fade away from public memory and will keep creating controversies. They will even tell Sachin how to conduct in public and what to speak. they have so much of grip in media that sachin's tantrums (or personality traits as against his image) will never get reported. Remember when the movie Arakshan was being released, the film makers tried their best to create some controversy on the issue for publicity. they hired media slots for debate etc. IPL is a marketing event and sachin's hair style was changed just before that.
People in India also believe in deifying people and wont listen to any critique against the people they admire. By the way, any citizen can participate in political activities and all citizens have some political pre