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A study reveals that the annual per capita fruit consumption was about 30 Kgs. and of this the banana alone accounted for about one-third. This is followed by apple, mango and citrus fruits. On the whole, the consumers spent relatively more on apples. The income elasticities for the individual fruits ranged between 0.11 to 1.31, the highest being in mango followed by apple and banana and the lowest in case of sapota. The analysis of demand projections revealed that during 199091 the per capita demand for fruits will be about 36 kg per annum and on aggregate level it would be around seven million tonnes for urban population.
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