Sugar and honey are not used in toothpaste because they may contribute to tooth decay. Instead, small amounts of artificial sweeteners are added. They include saccharin, sorbitol, aspartame, cyclamates and glycerine.
Flavouring plays an important role in making toothpaste acceptable. Peppermint, menthol and spearmint are commonly used flavouring agents. Avoid toothpastes that are brightly coloured or contain attractive flavouring agents such as strawberry and banana, so that toddlers do not think that toothpaste is for eating.