Q.
Who invented smiley character?
Tags:
smiley character
Asked by sweta padmaja,
08 Oct '07 04:10 pm
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Answers (6)
1.
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The very earliest known examples of the graphic are attributed to Harvey Ball, who devised the face in 1963 for a Worcester, Massachusetts, USA-based insurance firm, State Mutual Life Assurance. Ball never attempted to use, promote or trademark the image; it fell into the public domain in the United States before that could be accomplished.[1] As a result, Ball never made any profit for the iconic image he allegedly created beyond his initial $45 fee.
David Stern of David Stern Inc., a Seattle-based advertising agency also claimed to have invented the smiley. Stern reportedly developed his version in 1967 as part of an ad campaign for Washington Mutual, but says he did not think to trademark it
The graphic was popularized in the early 1980s by a pair of brothers, Murray and Bernard Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase " ...more
Answered by ashish pandey, 08 Oct '07 04:12 pm
David Stern of David Stern Inc., a Seattle-based advertising agency also claimed to have invented the smiley. Stern reportedly developed his version in 1967 as part of an ad campaign for Washington Mutual, but says he did not think to trademark it
The graphic was popularized in the early 1980s by a pair of brothers, Murray and Bernard Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase " ...more
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