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In south especially Tamil Nadu celebrities assume the image of gods. There are even temples for one or two. Offering milk (Pal Abhishekam) is an important ritual for the deities of god. The blind supporters of the two celebrities (esp. Rajani, the super hero in south India) extend their devotion towards them offering milk. Excessive Devotion can be tending to madness often, though the concerned do not know.Mad hero worship!