What is the best marketing strategy you have come across till now? Pls give the company and strategy also...
According to me, the best marketing strategy handled in our country is for the Indian Country. Yes, the "Incredible India" campaign which created the Brand India and presented it to the world for tourism. Let me explain how various marketing strategies were created and handled to promote Indian Tourism.
Madan Prasad Bezbaruah, former secretary of tourism for the government of India and chairman of Pacific Asia Travel Association, who is considered the father of India's "Incredible India" global marketing campaign.
Before 2002, Indian Tourism was promoted through the delegates at Indian Tourist offices which were located globally. Those efforts were not effective and upto the mark and also the approaches were unorganised. So then the Indian Tourism Industry decided to give a push for that and appointed Ogilvy&Mather Advertising Agency, Delhi to gave promotions for print campaings and Enterprise Nexus for TV commercials.
In September 2002, the Tourism Dept. unveiled ...more
Perfect strategy sponsor a quiz meant for children while your punch line is that your drink makes kids brainier.