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Q.

What is the story behind soap 'NIRMA' ?

Tags: story, soap 'nirma'
Asked by Smita Reddipalli, 14 Nov '07 04:33 pm
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Answers (4)

 
1.

The story of Nirma, has become a classic as a marketing case-study. And the story of its progenitor is as genuine and romantic a tale of rags-to-riches as one could hope to find anywhere.

One of the basic axioms of management is to avoid a head-on confrontation with a giant multi-national, especially one which is the undisputed leader in its field. Karsanbhai Khodidas Patel, a one-time government servant, chose to buck these grandiose theories, and took on the might of Hindustan Lever with his puny homespun outfit. In this one respect, his case can be compared to those of Henry Ford and Apple in the USA, and Sony and Honda and Honda in Japan, all maverick entrepreneurs who built their empire on gut feeling rather than following the classical pattern taught in business schools.

To look at the 48-year-old Karsanbhai, one would hardly believe that he is the head of, and the sole brain behind, an industrial empire that is today within a heartbeat of crossing the magical Rs.1,000 cror ...more
Answered by L KINI, 23 Nov '07 11:25 am

 
  
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2.

It was something related to maximum use of manpower instead of machines and most affordable products but the worst is companies marketing network
Answered by SHYAM SUREKA, 14 Nov '07 04:50 pm

 
  
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3.

I heard intentor was a middle class man who started selling his products to frinds and relatives this way it reached the sky
Answered by Arshad Jhakkar, 14 Nov '07 04:35 pm

 
  
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4.

They started from home and supplied soap to wash clothes to nearby places
Answered by anil garg, 05 Jul '09 11:18 pm

 
  
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