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Q.

These days several corporate are spending huge amounts for branding. Will it deliver any tangible benefits to them?

Asked by Good Citizen, 04 May '09 03:20 pm
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Answers (3)

1.

In the days before the downturn, the businesses that excelled at messaging used their brand as a filter for their communications. GE used the power of imagination as an organizing principle for talking about everything from dishwashers to jet engines to sustainability. BMW ruthlessly excised all messages that strayed from its brand pillars. IBM found a way to turn every ad, web page, and collateral piece into a vehicle for expressing precisely what made it unique.
If the notion of brand is that a singular, relevant, distinctive promise can position a business in the hearts and minds of collective audiences, these companies got it right, using messaging as a way to support that promise, establishing a lasting, unified impression as a result.
Meanwhile, the majority of other brands, overwhelmed by the temptation to communicate everything and anything a consumer might possibly want to hear, struggled to focus their messaging, choosing instead to say it all. Rather than winning people ov ...more
Answered by dharamender nebhnani, 06 May '09 02:42 pm

 
  
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2.

Yes they expect for good results.
Answered by Joseph Chacko, 05 May '09 03:23 am

 
  
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3.

Yes
mostly
it does
brand image plays an important role
Answered by anil garg, 23 Apr '11 11:36 pm

 
  
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