Using your phone's internet browser
go to:  qna.rediff.com
Click and drag this link to
the Home icon in your browser.
Q.

IPL will be a $ 2 billion business soon. Great news for cricket. But how do they rake in this kind of money?

Asked by Good Citizen, 04 May '09 03:11 pm
  Invite a friend  |  
  Save  |  
 Earn 10 points for answering
Answer this question  Earn 10 points for answering    
4000 characters remaining  
  
    
Keep me signed inNew User? Sign up

Answers (2)

1.

A 2-year-old toddler, and already worth over $2 billion a feat even the most street-savvy global marketer will find hard to emulate. Thats the Indian Premier League (IPL) for you.

For all the controversies, twists and turns that have dogged the Twenty20 cricket tournament since its inception last year, as an enterprise, IPL is already worth more than $2 billion and counting, says UK-based brand valuation consultancy Brand Finance.

The IPL brand alone has a value of over $311 million, according to a Brand Finance report available exclusively to ET.

With cricket-crazed Indians lapping up the shorter version of the gentlemans game, once derided by purists as pyjama cricket, IPL has generated huge economic value for both its owner, the Board of Control for Cricket in India (BCCI), and the eight team franchisees.

And it has set the stage for the franchisees to list their teams on the stock market. The ultimate proof of the success of IPL Branded System will come when the fr ...more
Answered by dharamender nebhnani, 06 May '09 02:24 pm

 
  
Report abuse
Useful
 (0)
Not Useful
 (0)
Your vote on this answer has already been received
2.

Cricket Crazy Nations and Quick Results and Sexy Cheer Leaders and the least is the Best names in the sports and lastly the Business acumen of a CA- Lalit Modi what else
Answered by SriniVenkat, 04 Mar '10 04:52 pm

 
  
Report abuse
Useful
 (0)
Not Useful
 (0)
Your vote on this answer has already been received

Ask a Question

Get answers from the community

600 characters remaining

Related Answer

Q.
A

Dont know but something shd be fixed in IPLS, Archna Vijay :P..more

Answered by Indian Ocean