What is the story behind soap 'NIRMA' ?
One of the basic axioms of management is to avoid a head-on confrontation with a giant multi-national, especially one which is the undisputed leader in its field. Karsanbhai Khodidas Patel, a one-time government servant, chose to buck these grandiose theories, and took on the might of Hindustan Lever with his puny homespun outfit. In this one respect, his case can be compared to those of Henry Ford and Apple in the USA, and Sony and Honda and Honda in Japan, all maverick entrepreneurs who built their empire on gut feeling rather than following the classical pattern taught in business schools.
To look at the 48-year-old Karsanbhai, one would hardly believe that he is the head of, and the sole brain behind, an industrial empire that is today within a heartbeat of crossing the magical Rs.1,000 cror ...more