His role as the title character in the 1988 Tim Burton horror-comedy Beetlejuice, which co-starred Alec Baldwin, Geena Davis, Catherine O'Hara, and Winona Ryder, earned Keaton widespread acclaim and boosted him to the A-list. He was originally turned down for the title role in Beetlejuice but was reconsidered by director Burton. Keaton now considers Beetlejuice his favorite of his own films. That same year, Keaton also gave an acclaimed dramatic performance as a drug-addicted businessman in Clean and Sober. Newsweek featured him in a story during this time.