Why a watch shows 10:10 in every photo?
"We always put hands to 10.10 here and in other collections I'm responsible for. The answer is probably quite simply that it looks better, aesthetically and practically, as the clock has a 'smile' on its face (not just a marketing gimmick, it really does look better than a 'down turned mouth' at 8.20) and, as others have said, because it keeps the hands clear of signatures and other subsidiary dials. I note that not every firm uses that position in their marketing though. Synchronome, for example, appear to depict their ...more