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Bleed Blue has encapsulated the fervor for cricket in India by collecting over 11 million handprints via an innovative digital and events campaign that asked fans to express their loyalty to the team by simply marking their handprint in blue. Fans were then able to post their unique handprint to their Facebook page to share with friends and with Indias men in Blue. Fans can continue to Bleed Blue and follow the latest on Team India through Nikes YouTube channel featuring candid interviews with , and and through the Nike Cricket Facebook page.

Tags: cricket, money, sports
Asked by anil garg, 02 Apr '11 11:36 pm
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Answers (1)


Chak de India
Answered by Ajeebdastan, 02 Apr '11 11:43 pm

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