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Q.

Who introce first "LAKME" Brand

Asked by ashraf shabbir, 27 Jun '09 07:21 pm
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Answers (2)

1.

Lakm is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of theTata Group, it was named after the French opera Lakm, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. At the time of its establishment, Indian cosmetic industry was rather nascent, and there was a very small market base. Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become it's chairman. When the Tatas saw a bigger growth potential in the retail market, and greater competition from global companies in cosmetics, they enetered into a 50-50 joint venture with Hindustan Lever Limited (the Indian subsidiary of Unilever) in 1995 to form Lakme Lever. In 1998 Tata so ...more
Answered by Prasoon Sinha, 27 Jun '09 07:31 pm

 
  
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2.

Tatas
Answered by anil garg, 24 Dec '11 05:41 pm

 
  
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